provides a Play Limiting feature that allows viewers to watch a predetermined duration of a video instead of watching it in full. Once the time limit is reached, the player stops and shows an image that is completely configurable.
The benefits of such a feature are plenty in the streaming business ecosystem. It can serve as a teaser for a certain video. It can also be used as part of any free campaign for paid content. Another possible use case is when a video is automatically played but requires user attention to continue.
This feature comes handy for streaming platforms that wish to allow viewers to view a limited part of their content for free before asking them to subscribe to continue watching. It plays an important role from a user experience perspective as well as from a monetization perspective.