The skip introduction feature allows the viewer to skip the video, once it starts, to a certain time position within the video. Such a behavior is now a de-facto standard when it comes to user experience for episodes within a TV Show series.
This feature is completely configrable within . It allows detailed configuration and behavior by programmatically determining where to show the skip button, the duration and time offset to go to whenever the user clicks the skip button. It can be used anywhere within the video whether at the beginning, in the middle during video content or at the end before video credits.
This feature, and many other features, play an important role in the user experience that viewers go through. Increasing stickiness and simplifying navigation are crucial for the success of any OTT platform when it comes to ROI.